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Christmas · 19 April 2026

The Christmas gifting hack — buy their presents, reward yourself

December is your single biggest gift-card spend of the year. The loop should too.

By the A1 Desk19 April 20266 min readFree to read
Buyagift
Virgin Experience Days
Not on The High Street
National Book Tokens
Bloom & Wild
Swarovski
Featured brands6 of 500+

Christmas is the single biggest gift-card month of the year in the UK. Buyagift, Virgin Experience Days, Not on the High Street, Amazon, John Lewis, M&S — a lot of family members get their presents in envelope form, and most of us are cheerfully fine with it, because the alternative is panic-bought candles.

What nobody mentions is that December is also the best month of the year to be earning A1 Tech Deals store credit. The same money you were going to spend — stepdad's Buyagift, gran's M&S voucher, teenager's Amazon — buys presents and quietly funds a January tech upgrade. The loop is at its most generous on exactly the categories you ramp up on anyway: multi-brand experience cards and lifestyle brands.

How the loop works
01

Buy the gift card

Pick any brand and pay as you would for tech. The code is sent straight to your email.

02

We reward you

A1 Tech Deals credits your account with store credit — funded by us, not the brand.

03

Spend it on tech

Use the credit at checkout on anything at a1techdeals.com — phones, laptops, accessories.

The numbers on a typical Christmas

The math
Monthly gifting spend
£300
Avg cashback on gifting cards
10.2%
Monthly store credit
£30.62

That's £367 a year of store credit — more than enough for January's big tech upgrade.

What the present run buys you back

The January upgrade, paid for in December

The monthly figure is smoothed across the year — in practice, Christmas spend is one big November/December hit. Multi-brand and experience cards (the ones that let recipients pick) routinely earn 14–18% back, which makes a December present run the single most-rewarded shop of the calendar.

Cards that make Christmas easier

Two Christmas setups

A case study

The adult-side of the family

Nadia buys £60 Buyagift for her parents, £60 Virgin Experience Days for her in-laws, £40 Not on the High Street for her sister, and £50 National Book Tokens for her brother.

£210 × ~14% = £29 in credit

Enough for a Kindle cover and a new charging stand — a January tech pick-me-up, paid for by the December present run.

A case study

The big-family Christmas

Olu buys £400 of mixed Buyagift / experience / lifestyle cards across seven family members.

£400 × 14% = £56 in credit

Pays for a pair of wireless earbuds or most of a Fire tablet — a proper January present to yourself, on the December spend you were doing anyway.

Questions readers ask

What people always want to check.

Digital cards land within minutes of checkout, so same-day delivery by email is fine right up to Christmas Eve. Only catch: make sure the recipient checks their inbox.
The next step

The single best-rewarded month of the year

Buyagift, Virgin Experience Days, Not on the High Street — A1 Tech Deals store credit toward your January upgrade, automatically.

Keep reading

More from the issue.