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Wardrobe · 19 April 2026

Clothes you'd buy anyway — and the tech they pay for

A seasonal refresh at H&M, JD Sports or Matalan, quietly funding the Sony headphones.

By the A1 Desk19 April 20266 min readFree to read
H&M UK
JD Sports
New Look
Schuh UK
Matalan
Harvey Nichols
Featured brands6 of 500+

Fashion spend is more regular than most of us admit. It isn't necessarily £200 a month, but it's "something at H&M when the summer drops", "a new pair of trainers each autumn", a coat when the cold snaps in, a pair of boots when last year's pair finally give up. Over a year it's a real sum — just spread out enough that it doesn't feel like one.

Running those purchases through a gift card is a two-second adjustment. Same shop, same trying on, same returns policy. The only difference is £10–15 of store credit landing in your A1 Tech Deals account on the way out.

How the loop works
01

Buy the gift card

Pick any brand and pay as you would for tech. The code is sent straight to your email.

02

We reward you

A1 Tech Deals credits your account with store credit — funded by us, not the brand.

03

Spend it on tech

Use the credit at checkout on anything at a1techdeals.com — phones, laptops, accessories.

The numbers on a modest fashion year

The math
Monthly fashion and fitness spend
£140
Avg cashback on fashion and fitness cards
9.3%
Monthly store credit
£12.98

That's £156 a year of store credit — more than enough for a pair of Sony or Bose headphones.

What the seasonal refresh funds

The wearable side of the wardrobe

The cashback rate on fashion cards sits around 6% on average — not the highest in the catalogue, but comfortably ahead of any loyalty scheme H&M or JD Sports would run directly.

Cards for the refresh you were doing anyway

Two fashion setups

A case study

The seasonal refresh shopper

Yasmin does four seasonal drops a year — £180 at H&M in spring, £120 at New Look in summer, £200 at Schuh for autumn boots, £240 at M&S for winter.

£740/yr × ~6% = £44/yr in credit

£44 toward a pair of Sony XM5s — the headphones fund themselves over about four years on fashion alone, and stack with other categories to get there faster.

A case study

The weekend trainers habit

Ryan buys a new pair of trainers every two months at JD Sports or Foot Locker — ~£80 a pop.

£480/yr × ~6% = £29/yr

Covers a Spotify year and a decent charging cable — on footwear he was buying anyway.

Questions readers ask

What people always want to check.

Yes — most fashion cards support both. H&M, JD Sports, Schuh, New Look and M&S all accept their gift cards in the app and at the till.
The next step

The wardrobe pays for the headphones

H&M, JD Sports, New Look, Schuh, M&S — store credit toward tech, automatically.

Keep reading

More from the issue.